For independent artists ready to move with intention

Build the business behind your music.

One-on-one coaching, clear strategies, and an artist community built to help you turn scattered effort into sustainable growth.

The Ascending Method

  1. 01 Clarify your direction
  2. 02 Build your foundation
  3. 03 Create your strategy
  4. 04 Grow with support
1:1 Personal coaching
10 MasterClass modules
90 Day growth plan
2 Artist communities

Music is only one part of the career

Stop guessing at what comes next.

  1. 01 Your brand feels different on every platform.
  2. 02 You are posting without a clear audience or plan.
  3. 03 Booking opportunities feel difficult to find and track.
  4. 04 You are working hard without systems you can repeat.

Ascending Artists turns the moving pieces into one clear strategy, built around your music, your goals, and your current season.

Apply for Coaching

Choose your next move

Focused support for where you are right now.

Every artist’s journey is different. Start with the complete system or focus on the part of your career that needs attention first.

10-Week One-on-One Program

MasterClass

Build the complete business behind your music, from identity and audience to booking, income, and a personalized 90-day plan.

10 modules · Weekly coaching · Direct support

Apply for Program

4-Week One-on-One Program

Booking

Build your venue list, booking email, follow-up strategy, and a repeatable system for finding and pursuing live opportunities.

4 modules · Weekly coaching · Booking system

Apply for Program

4-Week One-on-One Program

Branding

Clarify your artist identity, create a professional bio and logo, and build a recognizable presence across every platform.

4 modules · Weekly coaching · Brand foundation

Apply for Program

4-Week One-on-One Program

Marketing

Plan your releases, grow your audience, and build a repeatable content and promotion strategy that markets your music with intention.

4 modules · Weekly coaching · Marketing plan

Apply for Program

The complete artist-business system

Ascending Artists MasterClass

Ten weeks of focused one-on-one work covering the full business behind your music, ending with a plan built specifically for your next 90 days.

Start Your Application
  1. 01

    Clarify

    Vision, goals, identity, and mindset

  2. 02

    Build

    Brand, audience, and content strategy

  3. 03

    Grow

    Releases, booking, relationships, and income

  4. 04

    Operate

    Business systems and a 90-day plan

Included throughout

Weekly 60-minute coaching · Personalized assignments · Direct support · Workbook access · Final action plan

Keep growing together

You do not have to build alone.

Join a community of independent artists who understand the work, the questions, and the wins behind a growing music career.

Ascending Artists Networking Group

A focused space for relationships, conversations, and consistent connection.

  • Artist networking
  • Weekly conversation prompts
  • Collaboration opportunities
  • Venue of the Week
  • Venue contact information
  • Community support
Join the Interest List
Limited spots

Ascending Artists Entertainment Group

A limited roster of select artists booked directly by Ascending Artists at partner venues.

  • Direct booking at partner venues
  • Recurring show opportunities as partnerships grow
  • Priority access to new partner venues
  • A select, working roster of artists
Apply to Join

Membership details are shared personally when you join the interest list or apply. Program graduates receive preferred rates and priority consideration.

Philip Nance, founder of Ascending Artists

Philip Nance

Founder of Ascending Artists · Independent Musician & Educator

Meet your coach

Practical guidance from someone doing the work.

I’m Philip Nance, an independent musician, educator, and the founder of Ascending Artists.

After years of writing and releasing music, playing shows, booking venues, building an artist brand, marketing releases, and navigating the business side of the music industry firsthand, I created Ascending Artists to help other independent musicians take the next step in their careers.

Alongside my career in music, I’ve spent the past six years as an educator. That experience has played a major role in the development of Ascending Artists: taking what I’ve learned through years of firsthand experience in music and turning it into structured, practical programs that artists can actually understand and apply to their own careers.

Like most independent artists, much of what I’ve learned about the music business has come through experience: sending the emails, building relationships, trying different strategies, making mistakes, and figuring out what works. That combination of music experience and teaching experience is at the heart of Ascending Artists.

My approach isn’t about giving every artist the same blueprint. It’s about understanding where you are now, where you want to go, and building a strategy that makes sense for your music, your goals, and your career.

A clear enrollment path

Your next move starts here.

01

Apply

Tell us where your music career is now and where you want it to go.

02

Review

We review the fit and connect about the program that best supports your goals.

03

Begin

Choose your payment option, complete your questionnaire, and schedule session one.

Coaching application

Every application goes directly to Philip and gets a personal reply. Fields marked * are required.

By submitting, you agree that Ascending Artists may contact you about coaching or community membership. Your application is never sold or shared.

Questions before you apply

Let’s make the next step clear.

Still unsure which program fits? Choose “Help me decide” in the application.

Both. Every program is one-on-one and built around your specific project, whether that is a solo act, a duo, or a full band. If you are in a band, one member can attend sessions or the whole group can join.

It is one-on-one coaching built on a structured curriculum. You work through real modules with clear topics, but every session is live, personal, and applied directly to your music and your goals, not pre-recorded videos.

No. The programs meet you where you are. Some artists arrive with releases and shows behind them; others are just getting started. The application asks about your current stage so the work fits your season.

Plan for your weekly 60-minute coaching session plus a couple of hours for assignments. The work is practical: writing your bio, building your venue list, planning content. The time you put in goes directly into your career.

Yes. Investment and payment options are discussed personally after you apply, so you can choose the arrangement that works for your situation.

You leave with a personalized 90-day action plan, your completed workbook, and the systems you built during the program. Many graduates continue inside the Networking Group to keep the momentum going, and select artists are invited to apply for the Entertainment Group.

Yes. Community memberships are month-to-month and you can cancel anytime. No contracts, no cancellation fees.

Believe in the business behind the music

You already believe in your music. Now build what supports it.